Reflecting post-holiday seasonality, U.S. hotel performance fell from the previous week, according to STR‘s latest data through Jan. 8.
Jan. 2-8, 2022 (percentage change from comparable week in 2019*):
• Occupancy: 45.4% (-14.9%)
• Average daily rate (ADR): $119.92 (-4.8%)
• Revenue per available room (RevPAR): $54.47 (-19.0%)
Occupancy fell week over week because of a slowdown in leisure demand and a continued absence of business travel due to a Saturday holiday. While ADR also dropped from an all-time high the previous week, the metric came in at roughly 95% of the 2019 comparable. …
*Due to the steep, pandemic-driven performance declines of 2020, STR is measuring recovery against comparable time periods from 2019.
The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
The red line is for 2022, black is 2020, blue is the median, and dashed light blue is for 2021.